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Yet Another Unnecessary Victim of Trademark Squatting in China

New Balance has done some great work positioning itself as an aspirational, but affordable fashion brand in China. It's hard to walk a block in China's hipper urban suburbs without seeing young...

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Tim Cook and PM Modi's Weibo Validation

Earlier this month, Apple's Tim Cook and Indian Prime Minister Narendra Modi opened accounts on Weibo. Modi's selfie with Premier Li Keqiang and Tim Cook's chronicles of his four day trip to China,...

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Ensuring Localisation in China is Localised

Localisation is an essential step for most businesses wanting to appeal to shoppers in China.  For some, it's a new label and a China-optimised website.  For others, it's taking the time to understand...

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Alibaba's Sales Higher than China's Top-100 Physical Retailers

Your brand has locked in favourable deals with the top-10 retailers in China, including the best in-store placement and positioning of your merchandise and regular point of sale promotions.  You're...

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Creating WeChat Marketing Plans

WeChat has taken China by storm.  It is an important part of everyday life for the 550 million monthly active users who are largely Mainland residents, and a vital channel for millions of business...

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China's Market Meltdown's Effect On Consumer Spending

The impact of the spectacular rise and fall of China's stocks is anyone's guess.  It would appear that China is imploding if you read some news reports - stories of a weaking China attracts readers in...

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China's Tourism Growth and Transformation

If you're looking for a jaw-dropping illustration of China's growing presence in the world, go no further than the United Nations World Tourism Organisation's outbound tourism expenditure chart from...

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China's Foreign Food Movement

There has been a slew of recent coverage about Chinese FMCG brands outsmarting foreign players with faster growth rates.  Local brands often better understand customer needs and meet them with nimble...

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Creating Relevant Apps & Websites for Chinese Consumers

In 2012, less than 5% of China's online shopping was done on a mobile.  Nowadays, more than half of all sales in China's massive ecommerce market are made though a smartphone.  China's shift to...

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China's Investment Preferences

Although China's stock markets have been hogging the headlines of late, it is real estate that has long been the focus for most Chinese investors. Unfortunately China's residential property hasn't had...

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