Yet Another Unnecessary Victim of Trademark Squatting in China
New Balance has done some great work positioning itself as an aspirational, but affordable fashion brand in China. It's hard to walk a block in China's hipper urban suburbs without seeing young...
View ArticleTim Cook and PM Modi's Weibo Validation
Earlier this month, Apple's Tim Cook and Indian Prime Minister Narendra Modi opened accounts on Weibo. Modi's selfie with Premier Li Keqiang and Tim Cook's chronicles of his four day trip to China,...
View ArticleEnsuring Localisation in China is Localised
Localisation is an essential step for most businesses wanting to appeal to shoppers in China. For some, it's a new label and a China-optimised website. For others, it's taking the time to understand...
View ArticleAlibaba's Sales Higher than China's Top-100 Physical Retailers
Your brand has locked in favourable deals with the top-10 retailers in China, including the best in-store placement and positioning of your merchandise and regular point of sale promotions. You're...
View ArticleCreating WeChat Marketing Plans
WeChat has taken China by storm. It is an important part of everyday life for the 550 million monthly active users who are largely Mainland residents, and a vital channel for millions of business...
View ArticleChina's Market Meltdown's Effect On Consumer Spending
The impact of the spectacular rise and fall of China's stocks is anyone's guess. It would appear that China is imploding if you read some news reports - stories of a weaking China attracts readers in...
View ArticleChina's Tourism Growth and Transformation
If you're looking for a jaw-dropping illustration of China's growing presence in the world, go no further than the United Nations World Tourism Organisation's outbound tourism expenditure chart from...
View ArticleChina's Foreign Food Movement
There has been a slew of recent coverage about Chinese FMCG brands outsmarting foreign players with faster growth rates. Local brands often better understand customer needs and meet them with nimble...
View ArticleCreating Relevant Apps & Websites for Chinese Consumers
In 2012, less than 5% of China's online shopping was done on a mobile. Nowadays, more than half of all sales in China's massive ecommerce market are made though a smartphone. China's shift to...
View ArticleChina's Investment Preferences
Although China's stock markets have been hogging the headlines of late, it is real estate that has long been the focus for most Chinese investors. Unfortunately China's residential property hasn't had...
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